FOR IMMEDIATE RELEASE
“EXECUTIVE EDGE” ONLINE REAL ESTATE MARKETING TOOL TO ADD CUTTING-EDGE TECHNOLOGY FOR REALTY EXECUTIVE PHOENIX AGENTS
Enhances Agents’ Ability to Stay in Touch with Clients and Prospects
Phoenix, Ariz., June 4, 2004 —Realty Executives Phoenix announced today that it is bringing the latest e-marketing tools to its 1,400 agents located throughout Arizona. The new “EXECUTIVE Edge” tool will be supplemented with one-on-one coaching to assist individual agents with ongoing marketing campaigns.
The program enables Realty Executives Phoenix agents to create a wide variety of marketing materials without having to worry about expensive annual software upgrades. They can design their own marketing pieces or use Realty Executive Phoenix’ executive marketing services (known as EMS). An online calendar stores important dates and schedules reminders, and agents may also track correspondence and marketing histories with each client or prospect. The new program is powered by SharperAgent.
To ensure the success of the program, Realty Executives Phoenix is offering workshops in business and marketing planning, as well as individual coaching for the agents as they map out their customized prospect and client marketing campaigns. The agents will be able to monitor or manage the program anywhere at any time over the Internet.
“Our unique value proposition at Realty Executives is that we are dedicated to the success of each agent as an individual,” said John Foltz, president. “We are here to support them, not the other way around, and EXECUTIVE Edge gives them power over their own marketing programs, and a competitive advantage.”
EXECUTIVE Edge program sponsors include First American Title and Desert Heritage, who will help train the agents as well as support them in their ongoing marketing efforts.
About SharperAgent
Headquartered in Denver, Colorado, SharperAgent delivers a consolidated suite of marketing materials that effectively combines email and direct mail with database management into one easy-to-use system. For more information, visit www.SharperAgent.com or call 866-614-9372 to schedule a comprehensive demonstration.
About Realty Executives Phoenix
Headquartered in Phoenix, Arizona with multiple offices throughout the state, Realty Executives was founded in 1965 on the unique principal of 100% commissions for its agents. This has attracted the top performers in real estate and has helped grow the company to more than 1,400 Executives. The company has been consistently ranked as the number one real estate broker in Arizona in both transactions and sales, and is the eleventh largest broker in the U.S. For additional information on Realty Executives Phoenix, please visit the company's website at www.searchhomes.com, or call 1-602-957-0444.
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